Fernando Beserra is a global Advanced Analytics specialist, based in Bain & Company’s São Paulo office.
In his role at Bain, Fernando delivers machine learning models to a variety of business applications. His client portfolio, which focuses on customer strategy & marketing, spans the retail and advanced manufacturing & services spheres.
Prior to joining the firm in 2018, Fernando worked as a data scientist at Itaú-Unibanco Bank.
He holds a master’s degree in computer engineering, with an emphasis on machine learning, from Universidade Estadual de Campinas. He also holds a bachelor’s degree in experimental and theoretical physics from Universidade de São Paulo.
- “Embracing Black Box Machine Learning Models in Business Operations,” Expert Commentary, agosto 09, 2019, Article