Director, Marketing Science,
Bilal Lodhi is a director in our Advanced Analytics Group. Bilal joined Bain in 2010 and is located in the firm's Dallas office.
Bilal is an expert in customer segmentation, predictive modeling, white space analysis, complexity reduction, pricing research and big data analytics. He has extensive experience with variety of advanced analytical techniques such as latent class analysis, regression models, Nonparametric Decision trees (CHAID, CART, random forest) and driver analysis. He has served as an advisor and analytical expert for various case teams at Bain.
Prior to joining Bain, Bilal worked with Society of Petroleum Engineers (SPE) as Research Manager for North Americas region. He has more than 10 years of work experience in the market research industry.
Bilal has an MS in Marketing Research from University of Texas at Arlington. He earned his Bachelor's degree in Computer Science from Lahore University of Management Sciences (LUMS).