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The Grocer

Should the discounters be taking advantage of the online grocery boom?

Should the discounters be taking advantage of the online grocery boom?

Online grocery has boomed during the pandemic, but discounters still have little online presence – could this be a huge missed opportunity?

  • agosto 21, 2020
  • min read

The Grocer

Should the discounters be taking advantage of the online grocery boom?

The layer of complexity and cost involved in online is, quite simply, at odds with their model, explains Jonathon Ringer, head of EMEA retail practice at Bain & Company.

“One of their great strengths, and the reason they can offer such great value to their customers, is the simplicity and standardisation of their model: the narrow range, the standard store model, the simple merchandising. They have been very disciplined about not allowing complexity to creep in,” he says.

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