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Infographic

2021 Holiday Shopping Outlook

Bain forecasts 7% growth in US retail sales this holiday season.

By Aaron Cheris, Darrell Rigby, Suzanne Tager, and Julia Saxonov

Infographic

2021 Holiday Shopping Outlook
en
  • Notes

    Holiday season is November and December. Growth represents YOY change in US market only. 2021 growth rates are Bain’s forecasts.

    Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants. Retail spending constitutes Bain-defined retail categories.

    Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

Future releases and topics

Look out for our upcoming issues:

  • Issue 2 (late October): Preparing for China's Singles' Day 2021
  • Issue 3 (mid-November): Unwrapping Amazon's holiday approach
  • Issue 4 (mid-December): Midseason reflections and the role of stores
  • Issue 5 (mid-January): Postholiday recap and resolutions for 2022

We look forward to sharing holiday headlines with you and hearing your feedback throughout the season.

Authors
  •
    Partner, San Francisco
  • Partner, Boston
  • Chief of Staff to the Worldwide Managing Partner, New York
  • Alumni, San Francisco
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