SINGAPORE – July 2, 2025 – Bain & Company has appointed Shintaro Okuno as Regional Managing Partner for Asia-Pacific (APAC), effective July 1^st.

Shintaro brings over 20 years of experience at Bain, where he led major transformation efforts for clients across a wide range of industries including industrial goods, automobile, logistics, technologies, consumer products, and retail. He holds deep expertise in M&A and private equity investment-related projects and has built some of Bain’s most enduring relationships in both corporate and investor-led settings.

Prior to his appointment, Shintaro was Chairman of Bain’s Japan business and a member of Bain’s Board of Directors. He held the role of Japan’s Managing Partner between 2014 and 2021. Shintaro succeeds Satish Shankar who has helmed the APAC head role since April 2019. This transition reflects Bain’s commitment to rotational servant leadership, an approach that has long shaped Bain’s talent and succession planning.

“I’m excited for Shintaro to step into this role and continue building on what the Asia-Pacific team has achieved. Shintaro is known for his inclusive style, calm presence, and sharp client instincts. He brings a deep connection to this region and a clear sense of purpose to the role. I have full confidence in the leadership he will bring to Asia-Pacific’s next chapter of growth, said Christophe De Vusser, Bain’s Worldwide Managing Partner. 

“I am also thankful to Satish for steering our APAC business through unprecedented macro conditions, including the pandemic years. Under Satish’s leadership, the region has delivered amazing client and people success stories with consistency, ambition, and impact. Teams have led some of the firm’s most critical client relationships, expanded into new markets, innovated with our clients, and brought together strategy, technology, and teaming in ways that reflect the full intent of our ambition to supercharge every client, every day. The region has delivered strong growth and gained share versus our competitors.”

“I am deeply honored by the trust and confidence the firm’s leaders have placed on me,” said Shintaro. “I look forward to partnering with our APAC teams to deliver exceptional results in meaningful ways.”

Satish will return to serving clients following a short break. He had previously worked across projects in Energy and Natural Resources, Transportation, and Consumer Products on Strategy, Transformation, Performance Improvement and M&A.

“It’s been an immensely fulfilling journey to lead Bain APAC through a period of profound change and opportunity. I’ve been inspired by the resilience and innovation of our teams and the transformative impact we’ve made with our clients. I now look forward to re-engaging with clients to tackle their most pressing challenges and unlock bold growth,” said Satish.

Shintaro and Satish are working closely together on the leadership transition. Shintaro is expected to split his time between Tokyo and Singapore following his appointment.

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Media contacts:

Ann Lee (Singapore) — ann.lee@bain.com

Gary Duncan (London) — gary.duncan@bain.com

Dan Pinkney (Boston) — dan.pinkney@bain.com

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