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      How we can help

      Go-to-Market Transformation

      Turn your sales strategy into a true plan of attack with Go-to-Market Transformation. We help you pinpoint market opportunities and deploy your commercial resources to achieve and sustain outstanding results.

      Go-to-Market Transformation
      • Overview
      • Qué esperar
      • Impact
      • Insights
      • Our Team
      • Related Offerings

      Strong profit growth is good, but companies that manage to grow profits and revenue produce far higher total shareholder returns—our research shows a 1.7x differential.

      Sustained revenue growth depends in large measure on the capabilities of your commercial organization. But because markets evolve so quickly most companies are hampered by go-to-market systems that have failed to keep pace. They face significant digital disruption, have outdated operating models, don’t actively manage their pricing strategy, fail to align sales capacity with the most promising opportunities, and struggle to transform their go-to-market system into a world-class engine of growth.

      Go-to-Market Mobilizer is a comprehensive solution that spans every critical capability required for commercial success, from front-line performance management to sales capacity and deployment, account/territory/channel management, marketing, pricing, and more. We can help you realize impressive results, ranging from a 2x-3x increase in growth rate to a 10-20% run-rate decrease in sales costs to a 200-400 bps boost to margins.

      We work closely with your teams to inspire buy-in and change selling behaviors, applying a proprietary, pragmatic approach that can help even the most complex companies get great results. We support these efforts with advanced analytics and an array of powerful digital tools.

      Read more Read less

      Qué esperar

      Qué esperar

      Granular view 

      Use our unique MoneyMap℠ tool to analyze market opportunities in more detail than ever, drilling down to the individual account and product level

      Gap analysis

      Identify the gaps you need to address between the market opportunity and your resourcing model

      Clear plan 

      Develop a blueprint that aligns your sales team with your market opportunity and run pilots to test key changes

      Rapid results

      Make the no-regret moves that garner quick wins across geographies, products/solutions, and priority customer segments

      Our Impact

      Our Impact

      2x-3x

      Increase in growth rate

      10-20%

      Run-rate decrease in sales costs

      200-400 bps

      Margin improvement

      Client Results

      Case study

      A Go-to-Market Redesign Helps a Tech Company Thrive
      Transformed account planning helps the company identify nearly $300 million in new opportunities.

      Case study

      A Logistics Company Transforms Its Salesforce and Account Planning Processes
      Our Commercial Excellence transformation leads to increased revenue.

      Insights

      Go-to-Market Mobilizer
      Growth for Both: How US Brands and Retailers Grow the Profit Pool for All
      Manufacturers and retailers can improve joint business planning to help each other thrive amid mounting challenges in a postpandemic world.
      Brief
      Go-to-Market Mobilizer
      Growing the Joint Profit Pool of Retailers and Manufacturers in Europe
      A well-devised joint business plan can deliver more than 10% of incremental profit pool growth for both brand and retailer in a single year.
      Brief
      Sales Rep Catalyst
      Would Your Sales Reps Pay for an Hour of Their Manager’s Time?
      Frontline sales managers are the linchpin of the commercial engine, but too often, sales reps don’t get value from them. Here’s how to change that.
      Infographic
      Go-to-Market Mobilizer
      Is Your Account Management Even Close to Its Full Potential?
      Creating a detailed map of your accounts and customizing sales plays will tap new revenue streams.
      Snap Chart
      See more

      Coro®

      Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

      View coro

      Featured Team Members

      Headshot of Mark Kovac

      Mark Kovac Advisory Partner Dallas

      Headshot of Dianne Ledingham

      Dianne Ledingham Advisory Partner Boston

      Headshot of Jamie Cleghorn

      Jamie Cleghorn Partner Chicago

      Headshot of Chris Dent

      Chris Dent Partner Denver

      Headshot of Wade Cruse

      Wade Cruse Partner Singapore

      Headshot of Kristina Luquist

      Kristina Luquist Partner San Francisco

      Headshot of Jake Crandall

      Jake Crandall Partner New York

      Headshot of Todd Johnson

      Todd Johnson Partner New York

      See more

      Related Offerings

      Market Opportunity Definition

      Market Opportunity Definition

      A smart go-to-market strategy begins with a bottoms-up view of market potential and share, yet most companies omit this crucial first step. Market Opportunity Definition helps you develop a clear view of the opportunity and the upside.

      Read more
      See More

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