Live the Model and Behavior Change

To unlock the full value of an operating model, it’s not enough to design it well—people have to live it. We help clients bridge the gap from theory to practice, equipping teams with the tools and support they need to turn intent into action. Rooted in our belief that organizations don’t change behavior—people do—we pair “design the model” (the “what” and “who”) with “live the model” (the “how”). Our people-centered approach translates design choices into day-to-day behaviors that feel natural and soon become second nature.

Live the Model brings clarity to what actually changes in the work: which processes shift, how decision making and collaboration evolve, and where people will face “moments of truth”—critical points when choosing a specific behavior is crucial, but competing pressures make it difficult to take the desired action. The result? An organization that doesn’t just adopt a new model but lives it. New behaviors become habit until they’re simply how work gets done.

Identifying behavior changes that get results is the easy part. The challenge? Activating and sustaining them. We help teams work together to remove friction and create meaningful reinforcement, strengthening key behaviors across your organization. Using methodologies grounded in behavioral science, we engage teams so that adopting new behaviors feels natural and soon becomes second nature.

We begin by determining which business objectives can only be achieved through behavior change, then use insights and pattern recognition to prioritize the employee groups and behaviors that will have the greatest impact. Using our Moments of Truth toolkit, we work with you to create a roadmap to establish behavior change enablers and address friction so that completing the changed behavior is easier and more fulfilling. Enlisting team members as cocreators of solutions imparts a sense of ownership, building commitment to and excitement about practicing the new behaviors across people and organizations.