Eugene Belashchenko

Eugene Belashchenko is a member of Bain's Retail and Consumer Products practices.

Within the retail space, he works primarily with clients on grocery, non-food, e-commerce and omnichannel projects.

He holds deep expertise in a wide range of strategic areas, including category management, pricing/promotional effectiveness, supply chain strategy, customer value proposition development, store concept development, brand portfolio strategy, route-to-market initiatives and post-M&A integration.

He is actively involved in due diligence projects for private equity funds related to both retail and consumer goods.

Prior to joining Bain in 2008, Eugene held positions at Microsoft and another major electronics and appliances retailer in the US.

Eugene earned his MBA from Wharton Business School, where he majored in management (general, entrepreneurial and operational) and marketing. He also holds a BS in Commerce from the University of Virginia.