For years, China has waged periodic campaigns against counterfeit goods. A survey by the American Chamber of Commerce in China, published with Bain & Company, found that 85% of respondents believed China's enforcement of intellectual property rights had improved in the last five years, but two-thirds said that the risks of intellectual property or data being leaked were greater in China than in other countries. 

"On the intellectual property front, with trademarks and patents, what we've seen is historically people said China's legislation is pretty good, but the real problem is enforcement," said Stephen Shih, a partner in Bain's Beijing office.