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WSJ Pro

Investors Find Value in Retail With Direct Sellers

Investors Find Value in Retail With Direct Sellers

Direct-to-consumer retailing is “a new chapter, but far from being played out,” said Brian Dennehy, a partner with Bain & Company.

  • mayo 08, 2018
  • min read

WSJ Pro

Investors Find Value in Retail With Direct Sellers

“Traditional retailers are realizing that what is their Achilles’ heel is also their strength,” said Brian Dennehy, an expert vice president with Bain & Company, adding that companies increasingly are using store space to provide experiences that can set them apart from others.

Direct-to-consumer retailing is “a new chapter, but far from being played out,” Mr. Dennehy said

Read full article on WSJ Pro here.