The deals validate the 39-year-old co-founder's strategy to go hyper local and expand further in a region whose digital economy is estimated to triple to $309 billion by 2025.

"This might be a precedent set not necessarily just from the point of view of start-ups themselves but from global investors starting to have their eyes open to the Southeast Asian opportunity," said Usman Akhtar, who leads Bain & Co.'s Southeast Asia private equity practice.