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Mike Booker: Winning in developing markets

In this short video, Bain Partner Mike Booker describes the three challenges that consumer goods companies will face as they expand in developing markets.

By Mike Booker

Video

Mike Booker: Winning in developing markets
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Understanding how to serve developing markets will be critical to the long-term success of consumer products makers, says Mike Booker, practice leader for Bain's Consumer Products and Retail practices in the Asia-Pacific region. In this short video, he describes the three challenges that companies will face in these fast-growing markets.

Read the Bain Brief: What does it really take for grocers to win in emerging Asia?

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