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A Sales Leader's Action Plan for Covid-19 Recovery

Bain Partner Dianne Ledingham shares five insights for commercial excellence in the post-coronavirus era.


A Sales Leader's Action Plan for Covid-19 Recovery

As many companies enter a transitional stage, sales leaders can take multiple steps to ensure a smooth recovery following the Covid-19 pandemic. Dianne Ledingham, a partner with Bain's Customer Strategy & Marketing practice, shares five best practices that will help businesses bounce back in this new environment. 

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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.


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