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The future of shopping

Successful companies will engage customers through "omnichannel" retailing: a mashup of digital and physical experiences.

By Darrell Rigby

Video

The future of shopping
en

Successful retailers already are engaging customers through "omnichannel" shopping—a mashup of digital and physical experiences. In this video, partner Darrell Rigby discusses how retailers use this approach to enhance their in-store offerings.

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