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Consumer Sales & Ecosystem

Consumer Sales & Ecosystem

Selling direct to consumer? To win, think big

The post-Covid world is upon us, ushering in astounding opportunities for CPG companies to build on the sudden acceleration in digital commerce. Consumer habits and expectations are forever changed, but this is no time to become complacent: The next two years will be both critical and unpredictable.

To win, companies will need to be nimble and flexible, creating strategies tailored to each customer while focusing on the digital retailers most likely to come out on top. Data and talent will emerge as the two most essential—and scarce—resources, and orchestration will prove to be a key differentiator.

CPG companies will also need to test and learn their way to a digital commerce strategy that's right for them, without wasting time and energy analyzing or emulating competitors' approaches. There is no "best in class" model, only a "best for you" model.

We help companies develop the marketing, analytics and commercial capabilities they need to thrive in this intensely dynamic world, from understanding every stage of the consumer journey to deploying a wide range of tools and solutions that help your customer account teams take performance to an entirely new level. The result? Boost ROI by 10-25%, achieve payback in less than a year, and develop the internal capabilities that enable your organization to continually enhance your digital commerce expertise.

 

 

Bain Partner Eileen Shy outlines steps that leading companies are taking to gain control of their digital operations and turn the illusion of online success into reality.

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