Asbjørn Kastaniegaard: Mastering the New Reality of Sales - Bain & Company

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Video

Asbjørn Kastaniegaard: Mastering the New Reality of Sales

Three strategies successful B2B companies use to master the new reality of sales.

  • December 18, 2015

Video

Asbjørn Kastaniegaard: Mastering the New Reality of Sales

With easy access to information on the Internet, buyers may screen out a company even before a sales rep gets to make a pitch. Asbjørn Kastaniegaard, a partner in Bain's Customer Strategy & Marketing practice, discusses the three strategies successful B2B companies use to master the new reality of sales.

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