Customer Loyalty in the Twitter Era - Bain & Company

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Harvard Business Ideacast

Customer loyalty in the Twitter era

Fred Reichheld and Rob Markey, authors of The Ultimate Question 2.0, discuss customer loyalty in the Twitter era as featured guests on Harvard Business' Ideacast.

  • September 01, 2011

Article

Customer loyalty in the Twitter era
HBR Ideacast

In this Harvard Business Review Ideacast, Fred Reichheld and Rob Markey, authors of The Ultimate Question 2.0, discuss customer loyalty in a world in which changes in corporate reputation are amplified and accelerated by social media.

Listen to the Ideacast

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