The most successful Net Promoter SystemSM companies hone their products and services to suit their customers' needs, and they create a platform that encourages customers to share their experiences with friends and family. Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, explains how in this short video.
Read the Bain Brief: Converting loyalty into economic advantage
Net Promoter® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
Net Promoter SystemSM and Net Promoter ScoreSM are trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.