Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Video

Rob Markey: Creating a reliable metric

In this brief video, Bain Partner Rob Markey explains why collecting reliable data is central to the Net Promoter System.

  • October 01, 2014

Video

Rob Markey: Creating a reliable metric

The Net Promoter SystemSM is about creating a culture in which companies make better decisions on behalf of their customers. The only way to do that is to get reliable feedback from customers, says Rob Markey, global practice leader of Bain's Customer Strategy & Marketing practice, in this short video.

Read the Bain Brief: Creating a reliable metric

Net Promoter® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Net Promoter SystemSM and Net Promoter ScoreSM are trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Tags

Want to continue the conversation?

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results.