Who Should Run Your Net Promoter System®?

When looking for a chief advocacy officer, it can be best to hire from within. Rob Markey, a global leader in the Customer Strategy & Marketing practice, discusses how it's important to choose someone who has the respect of your organization's leaders to run your Net Promoter System.

Read the Bain Brief: Who should run your Net Promoter System?

Net Promoter^®, Net Promoter System^®, Net Promoter Score^® and NPS^® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.