The Times of India

Frooti, Maaza soon to face competition from Pulse

Frooti, Maaza soon to face competition from Pulse

  • settembre 17, 2016
  • Tempo di lettura min.

The Times of India

Frooti, Maaza soon to face competition from Pulse

"Extending a successful brand offers higher odds of success than building a new brand," Joydeep Bhattacharya, a partner with Bain & Company, told The Times of India. "In India, global brands such as Axe, Dove (in personal care) and Maggi (in foods) have extended to related categories, Park Avenue has extended to deos, soaps shampoos from apparel."