The Economist

IKEA undertakes some home improvements

IKEA undertakes some home improvements

  • novembre 02, 2017
  • Tempo di lettura min.

The Economist

IKEA undertakes some home improvements

Marc-André Kamel, head of Bain & Company's EMEA Retail practice, spoke to The Economist about IKEA's changing strategy and the importance of omnichannel in retail.