CNBC

This Prime Day, Amazon wants Lady Gaga to help push it further into beauty

This Prime Day, Amazon wants Lady Gaga to help push it further into beauty

The fact that Amazon is partnering with these influencers in developing a private label business to go after a category signals how serious they are, says Vandana Radhakrishnan, a partner with Bain & Company.

  • luglio 15, 2019
  • Tempo di lettura min.

CNBC

This Prime Day, Amazon wants Lady Gaga to help push it further into beauty

Amazon is hoping this Prime Day is a beautiful one.

The internet giant is using Amazon Prime Day to promote its newly announced cosmetic partnership with Lady Gaga. Shoppers will be able to pre-order products from the line, Haus Laboratories, which launches in September. The line includes a $49 set of lipstick, lip gloss and lip liner and a pair of lip glosses for $32.

The partnership with Lady Gaga does not mark a new push from Amazon into cosmetics, but it is a sign of its serious intent to move into a space it has long desired — at a time it may finally be in its reach.

“The fact that Amazon is partnering with these influencers in developing a private label business to go after a category signals how serious they are,” said Vandana Radhakrishnan, a partner at consulting firm Bain & Company.

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