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The Economist

Health care: Left to their own devices

Health care: Left to their own devices

Covid-19 has been a mixed blessing for makers of medical equipment

  • agosto 29, 2020
  • Tempo di lettura min.

The Economist

Health care: Left to their own devices

A survey by Bain found that nine in ten medics wanted in-person interactions with device salespeople before covid-19. As Mr van Biesen explains, many surgeons value advice from top-flight reps, who know their company's cutting-edge technologies better than doctors do, during complex surgeries. Some even depend on those reps to lay out preferred instruments before operations. Now Bain finds that more than 60% of surgeons foresee restrictions on such in-person contacts.

A prolonged period of restricted access could affect the industry in unexpected ways. Big companies may lose business from ambulatory-care centres, reckons Mr van Biesen.

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