The New York Times

Your Décor Is Ready for Checkout

Your Décor Is Ready for Checkout

The pandemic is pushing interior design consultations (and furniture sales) online, but companies were heading there anyway.

  • maggio 31, 2020
  • Tempo di lettura min.

The New York Times

Your Décor Is Ready for Checkout

“The furniture market was already moving online,” said Emily Miller, a partner at the management consulting firm Bain & Company. “Furniture market sales online have been growing almost 20 percent a year for the last couple of years, and that’s within a broader furniture market that’s only been growing about 2 to 3 percent.”

The challenge, however, is that “furniture is a big purchase that feels relatively risky,” Ms. Miller said. “For a lot of people, it’s something they do relatively infrequently and that makes the barrier to entry relatively high. It’s typically a slightly more consultative purchase.”

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