Quartz

How much should grocery delivery really cost?

How much should grocery delivery really cost?

The cost of convenience

  • ottobre 11, 2021
  • Tempo di lettura min.

Quartz

How much should grocery delivery really cost?

The grocery business, which traditionally runs on thin margins and is reluctant to invest in new technologies, was forced by the pandemic to scale up its delivery operations quickly, says Stephen Caine, a partner who focuses on consumer pricing at Bain, a consulting firm. As grocery shoppers grew comfortable with the new technology, they found they liked it, he said.

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