The Times

Retailers battle to prepare for an unpredictable Covid Christmas

Retailers battle to prepare for an unpredictable Covid Christmas

Businesses and buyers are preparing for a make-or-break festive season like no other

  • ottobre 28, 2020
  • Tempo di lettura min.

The Times

Retailers battle to prepare for an unpredictable Covid Christmas

The weeks leading up to Christmas are the most important and lucrative time of the year for retailers, which has led to the industry dubbing the final three months of the year the “golden quarter”. However, the margins between success and failure are small and retailers must order their stock at least six months in advance, meaning that they must make predictions well beforehand about what shoppers will want to buy. This year it will be even more challenging.

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