Arab News

Saudi market at the forefront of digital transformation

Saudi market at the forefront of digital transformation

Kingdom leading consumer trends in the region, says Bain & Company Middle East partner

  • ottobre 27, 2021
  • Tempo di lettura min.

Arab News

Saudi market at the forefront of digital transformation

The coronavirus pandemic has taken the world to a whole other level of digitalization and the youth are the driving force behind the ongoing digital transformation, said Anne-Laure Malauzat, partner at Bain and Company Middle East.

Talking on the sidelines of the Future Investment Initiative Forum in Riyadh on Tuesday, she said Saudi Arabia is one of the leading countries in terms of contactless payments and other innovative solutions.

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