Anu has held pricing operating roles across the software and services industry for more than 15 years. Throughout that time frame, she has led pricing and packaging strategy initiatives for tech corporations of diverse sizes, most recently at Hitachi Vantara, Computer Associates.
Her expertise includes leading and executing pricing and digital transformation strategies, including pricing architecture and packaging design, optimizing pricing strategy, positioning, SaaS transition, discount optimization and front-line change management. She is also highly practiced in creating award-winning channel programs and establishing rational pricing frameworks.
Anu holds an M.S. in Management Information Systems (MIS).
- “Bringing Order to Discounts Gone Haywire,” Brief, maggio 2020