Press release

Bain & Company integrates Advantage Group International intelligence into FrontView

Bain & Company integrates Advantage Group International intelligence into FrontView

FrontView is an industry-leading software solution that helps consumer products companies work closely with retailers to jointly define and execute optimal value-creation strategies

  • 2020年9月9日
  • min read

Press release

Bain & Company integrates Advantage Group International intelligence into FrontView

BOSTON, September 9, 2020 – Bain & Company has signed an agreement with Advantage Group International to integrate Advantage’s data into Bain’s market leading FrontViewSM product.

FrontView is a proprietary state-of-the-art software, powered by advanced analytics, that helps consumer products companies develop individually tailored customer plans that maximize value for both their retail customers and themselves.

The Advantage Group is an industry-leading source of data for suppliers and retailers in FMCG. For over 30 years and in over 40 markets globally, Advantage has supported business partners through its syndicated engagement program, collecting extensive quantitative and qualitative feedback across a variety of critical performance areas to measure and strengthen B2B performance.

“As negotiations with retailers become ever more complex especially after Covid-19, consumer goods companies need to rethink how they grow the joint profit pool with their customers,” said Eduardo Gimenez, partner at Bain & Company. “FrontView helps consumer goods companies design customer plans that adapt their value proposition to the strategy and economic model of their key retail partners.”

“Our role is to support consumer goods companies and their customers in driving mutual growth. We help our clients listen, understand, and align on a pathway to build a better business together. In that mission, there is a natural alignment between Bain and Advantage, and we are delighted to collaborate on ways to better serve our respective clients,” says Nick Langford, VP, Innovation at Advantage Group.

“We are convinced that technology will play a critical role in bridging the gap between consumer goods companies and retailers. We firmly believe that cooperation will be core to these industries and our solution helps quickly identify the areas that bring value to both parties,” said François Faelli, head of Global Consumer Goods practice at Bain & Company.

ベイン・アンド・カンパニーについて

 ベイン・アンド・カンパニーは、未来を切り開き、変革を起こそうとしている世界のビジネス・リーダーを支援しているコンサルティングファームです。1973年の創設以来、クライアントの成功をベインの成功指標とし、世界38か国63拠点のネットワークを展開しています。クライアントが厳しい競争環境の中でも成長し続け、クライアントと共通の目標に向かって「結果」を出せるように支援しています。ベインのクライアントの株価は市場平均に対し約4倍のパフォーマンスを達成しており、私たちは持続可能で優れた結果をより早く提供するために、様々な業界や経営テーマにおける知識を統合し、外部の厳選されたデジタル企業等とも提携しながらクライアントごとにカスタマイズしたコンサルティング活動を行っています。

商号  : ベイン・アンド・カンパニー・ジャパン・インコーポレイテッド
代表者 : 奥野 慎太郎(日本における代表)
所在地 : 東京都港区赤坂9-7-1 ミッドタウン・タワー8階
URL   : https://www.bain.co.jp

About Advantage Group International

Advantage Group is the leading advisor in business-to-business engagement globally. Over 30 years ago, in Toronto, Canada, founder Ron Pirie championed the belief that businesses work better together when they commit to actively listening and responding to each other’s feedback. Ron’s idea to have retailers rate and rank their suppliers was first conceptualized on a pizza box. Not long after, fast-moving consumer goods suppliers and retailers throughout North America began recognizing that engaged and measurable relationships are foundational to business performance. Today, our relationship measurement capabilities have become the gold standard for improving business-to-business engagement in over 40 countries. For more information: https://www.advantagegroup.com