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Pyxis is a powerful data analysis platform that reveals where, how and why consumers buy, how they pay, how much they spend, how their needs and demands are changing, and much more.
To help our clients in private equity, corporate due diligence and other sectors gain unrivaled insights into consumer behaviors and preferences, Bain has acquired Pyxis, a breakthrough platform that analyzes a wide range of external data to provide investors with a unique window into companies and industries.
By applying proprietary algorithms to billions of consumer data points derived from online shopping, in-store visits, and credit card transactions, Pyxis can rapidly assess companies’ market share, quantify opportunities for growth and develop ways to efficiently target new and existing customers.
These state-of-the art capabilities enable Bain to provide our clients with a valuable new dimension in due diligence and investment analysis, complementing our proven “outside-in” approach with the ability to apply complex data sets to assess company fundamentals.
Pyxis capabilities include, but are not limited to:
Discover high-ROI growth opportunities and assess competitive dynamics at the SKU level.
Capitalize on new trends and introduce products and services tailored to consumer demands.
Determine the size and growth rates of markets at the category and sub-category levels and allocate resources accordingly.
Capture more revenue from existing customers by identifying their drivers of relative preference to shift purchases away from competitors.
Assess price elasticity at the product level to develop pricing strategies that optimize revenue.
Our 10th annual report takes a fearless look at the industry’s strengths—and challenges—after a record-breaking run.Download PDF