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Bain Insights

June 2023

Ready for Launch: How Gen AI Is Already Transforming Marketing

For CMOs, the benefits of generative artificial intelligence (if done right) will outweigh the brand risks.

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3 Steps for Creating and Implementing a Stakeholder Strategy

With a practical, data-driven approach, leaders can create value for both shareholders and stakeholders.

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How Investing in DEI Helps Companies Become More Adaptable

When companies successfully implement DEI policies and practices, they also improve their ability to change.

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Three Strategies to Boost Sales and Marketing Productivity

Our new research shows what the most productive companies do differently.

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How Brands Can Sell to Environmentally Conscious Nonconsumers

There is an undeniable gap between what consumers say they want and what they are actually putting in their baskets.

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