Renew and reinforce your sense of insurgent mission, take practical steps to maintain your frontline obsession, and ensure that every employee acts like an owner.
As an entrepreneurial company, your greatest competitive advantage is speed. Keep that edge even as you grow larger.
Focus, not complexity
Creeping complexity is the silent killer of growth. Stop it cold, and free up resources for your most profitable opportunities.
Achieve the benefits of size and scale without sacrificing the traits that got you there so that you can continue to redefine your industry while other companies drift into complacent incumbency. Become the most attractive destination for top talent, and maintain the highest share of wallet, lowest cost position and fastest response to market changes.
A shared, noble mission
Declare war on your industry on behalf of underserved customers, and keep your entire organization energized around this insurgent mission.