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Advertising Specialty Institute

Promo Market to Target: Retail

Promo Market to Target: Retail

  • 26.10.2017
  • min read

Advertising Specialty Institute

Promo Market to Target: Retail

The digital shift has already irrevocably changed some parts of retail, with more to follow.

“Electronics and bookstores have seen a demise,” says Steve Caine, a partner with Bain & Company. “Structural changes are also coming to the grocery industry, because they don’t want to be next,” he added.