Marketing and digital media experts - our global teams help clients drive sustainable growth through marketing strategy, transformation and testing
FRWD is a team of digital marketing and media specialists, working within integrated teams alongside Bain consultants, to help our clients build and quickly scale their marketing capabilities. We bridge the gap between brand, marketing, strategy and execution. Combining expertise across business strategy and marketing (with a focus on digital channels), we help our clients build the marketing infrastructure they need to become leaders in their industries through organizational design, operating model design and test and learn methodologies.
With locations in North America (Chicago, Minneapolis, New York), Europe (Brussels, Dusseldorf, Frankfurt, London, Milan, Munich, Paris) and Asia-Pacific (Bengaluru, Melbourne, Mumbai, Shanghai, Singapore, Sydney), we are looking for talented and passionate team players who thrive on fast-moving projects and want to help clients deliver meaningful results. If you have experience in digital marketing, media, or marketing technology and are looking for a role that will both challenge your thinking every day and help you grow as a professional, we encourage you to apply to our open positions.
Identify e-commerce opportunities and boost sales, through granular diagnostic & leveraging extensive Test & Learn approach.
Identify opportunities to optimize spend across and within key channels, using proprietary tools to size the value at stake.
Build capability and in-house expertise; we teach clients to scale and extend a marketing transformation.
Improve marketing performance, leveraging blended team of strategists and marketing practitioners with ‘hands-on-keyboard’ experience to optimize media & realize in-year returns.
Build in-house data assets to optimize customer experiences across physical and digital touchpoints.
Assess client set-up and needs to identify opportunities for growth through marketing technology and data infrastructure.
View our open roles and apply now.View open roles
“I joined FRWD to focus on bigger, more strategic questions & drive real impact. I wanted to step beyond the scope of day-to-day agency work.”
“I love the team spirit. I can reach out to any colleague globally and they will always go out of their way to help me.”
“The amazing thing about working at FRWD@Bain is that you always meet inspirational colleagues, no matter the case or the client”
“Joining FRWD to focus on strategic questions at larger scale and drive impact, which certainly is realized here. But what makes us stand out is that the team’s culture and the fun we have together!”
"We dig deeper into the data to find the answers the client has never seen before. Yet, we remain True North: we build our recommendations on fact, not on what the client wants to hear."
“Everyday you learn something new. You are always surrounded by super-smart people that challenge you & come up with innovative ideas”
“Throughout my interviewing process, I was blown away with the nature of the cutting-edge work FRWD@Bain is doing as well as their sharp and articulate point-of-view."
FRWD is not an agency and does not aim to win agency contracts, but during a typical Bain project (case) the FRWD team may implement campaigns across all digital channels including creative and production if the client and their agencies are not able to implement agile campaigns yet.
Yes. The work done at FRWD requires deep hands-on-keyboard digital media and marketing implementation experience. As we are not an agency, these craftsmanship skills need to be acquired in an agency, a client in-house team or a tech company prior to joining. As everyone needs to know a range of digital platforms and technologies inside-out before they join, this means we do not hire graduates into the team.
The ultimate goal of our projects is to empower the client by establishing new capabilities around data driven marketing and sales, constant testing and ROI improvement with agile cross-functional ways of working (including external partners like agencies), supported by a fit-to-purpose MarTech and data stack. We focus on driving measurable business results. Depending on the focus of the project (e.g. E-Comm), the team will dive deeper on some of these elements.
A typical Bain project (case) lasts between one and six months. Usually, a FRWD project starts with a diagnostic, in which the FRWD team applies Bain depth and rigor by analyzing the client’s marketing performance, goes deep into the buying tools, analyses ways of working, marketing technology stack and measurement approach. As a result, the full potential of marketing driven growth is identified and sized, quick-wins and potential growth levers are identified and prioritized for testing and roll-out.
Your professional development is a priority and we want to help you develop as a professional and expert. When you start, you will go through an onboarding program that includes formal training sessions and shadowing opportunities in addition to our established ways of working and team norms. These include weekly development chats, regular coaching/project review meetings and other global trainings to ensure you develop the skills you need to accelerate your career.
Have a question or want to share your CV, contact us at JoinFRWD@bain.com