Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Russian content available. View Russian content.

Snap Chart

Coronavirus Pushes China’s Consumer Goods Makers Further Online

We surveyed consumer industry executives—and they seem ready to rethink their channel strategy.

Snap Chart

Coronavirus Pushes China’s Consumer Goods Makers Further Online
en

Consumer industry executives in China already have a clear sense of one of the big strategic implications of the coronavirus crisis: the need to accelerate the migration of their businesses online. We surveyed senior figures at makers of consumer goods, apparel and luxury products to gauge their response to COVID-19. The majority said strengthening online routes to market is the priority in the next one to two years.

That’s a reflection of the way that some Chinese shoppers have turned to online retail to avoid public gatherings. The digital shift is likely to be permanent in many cases. Almost half of the executives surveyed are bracing themselves for big, virus-related shifts in consumer behavior between now and 2022.

The author thanks Elle Yang for her contribution to this analysis.

Related

Как подготовиться к жизни после коронавируса

Ущерб, причиненный новым вирусом и вызываемой им пневмонией, будет больше, чем от всех эпидемий прошлых лет. При этом компании, предпринимающие необходимые шаги уже сегодня, смогут во многом компенсировать негативные последствия и меньше пострадать в кризисе.

Tags

Хотите продолжить обсуждение?

Мы помогаем мировым лидерам бизнеса решать самые сложные проблемы и находить наилучшие возможности. Работая вместе, мы добиваемся устойчивых положительных изменений и результатов.