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Henrik Naujoks: The Digical® transformation in insurance

Leading insurers that are trying to blend digital and physical customer experiences are asking themselves four key questions, says Partner Henrik Naujoks in this short video.

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Henrik Naujoks: The Digical® transformation in insurance
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The percentage of customers who will use digital tools to manage their insurance needs is expected to hit 80% during the next 3-5 years. Most of those people will likely use a hybrid approach that draws on the best of the physical and digital customer experience. To prepare for this shift, leading insurers are asking themselves four key questions, says Bain Partner Henrik Naujoks in this short video.

Read the Bain Brief: The Digical® transformation in insurance

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