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When Sustainability Requires Dramatic Change

To operate in a truly sustainable economy, 90% of companies will need to revamp their core business.

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When Sustainability Requires Dramatic Change

When companies look into the future, many will see that their only option for becoming sustainable is to make a drastic shift in direction. A Bain & Company survey found that 90% of companies feel they need to change their core business model at least somewhat in order to operate in a truly sustainable economy, and 38% of companies feel that their core business model will need to change radically.

Jenny Davis-Peccoud is the global practice leader of Bain’s Sustainability & Corporate Responsibility practice. She is based in Amsterdam. Sasha Duchnowski is a Bain partner in Chicago.

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