Kate Bain Partner Kate Woolley shares how leading companies use a rigorous zero-based approach at the account level to get a clear view of revenue potential in the market. Recent Insights “Optimize, Don’t ‘Lift and Shift,’ When Migrating to the Cloud,” Article, 01.11.2019 “How China’s Cloud Market Differs from Others,” Article, 16.08.2019 “The Secret to More Cloud Adoption in Europe? More Supply,” Article, 02.07.2019 “Public Cloud Leads the IT Market,” Snap Chart, 14.05.2019 “The Cloud Is Growing Faster than Expected,” Snap Chart, 29.04.2019