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Test for Results

The best way to find out what customers want is to let them tell you. Market testing is a great way to listen, but too often companies test only marginal changes to the status quo. Bain Test for Results lets you take a much bolder approach: Experiment with hundreds of messaging, pricing, product and other options, then find the winning combination with the click of a button.

Test for Results

Why Bain

Why Bain

  • We translate your strategic objectives into high-impact tests, ensuring that testing focuses on what matters most.
  • We partner with our ADAPT@Bain® creative team to apply design thinking, resulting in bigger, bolder ideas that guarantee your tests reach significance.
  • By applying cutting-edge techniques, including fractional factorial multivariate testing (MVT) and multiarmed bandit (MAB), we generate results faster and help you get the most learning from your available sample.
  • Bain Test for Results has helped clients improve their digital marketing, pricing, retail display, hospitality bookings, direct mail and other key business challenges, often resulting in 10X ROI.

 

What to Expect

What to Expect

Deeper insights

Quickly analyze testing results to not only identify the best combination of attributes, but to compare across customer segments and other criteria.

Immediate impact

Our approach ensures that successful results are rolled out quickly and stay rolled out.

Scalability

Develop a roadmap for long-term testing that produces consistent, impressive ROI.

Embedded capability

Build a world-class Testing Center of Excellence so you can continue to design high-impact tests and creative powered by cutting-edge techniques.

Client Results

Средства массовой информации и медиа

Analytics guide an entertainment company's growth strategy
Supported by our Advanced Analytics Group, Bain gathered the insights and provided the analytical muscle to help a leading media and entertainment company improve their digital and physical offerings and maximize their appeal to consumers. We assembled a custom dataset from multiple sources, performed affinity analyses, and developed a test and learn capability that yielded a 500% sales increase in the pilot markets, setting the company on course toward their goal.

Средства массовой информации и медиа

Direct marketing excellence through experimental design
Faced with maturing and increasingly competitive markets a major TV and broadband provider wanted to grow its share of high-value customers. Bain worked with the company’s marketing team to launch a series of experimentally designed direct marketing campaigns that yielded increased response rates and added millions to the top and bottom line.

Our Team

Richard Lichtenstein Expert Vice President New York

Brian Dennehy Expert Vice President Seattle

Paul Markowitz Principal, Advanced Analytics Group Boston

John Grudnowski Expert Vice President Minneapolis

See more

Insights
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Embracing Black Box Machine Learning Models in Business Operations
How to balance accuracy with interpretability.
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For multivariate testing, plan and execute a series of tests instead of one test.
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Crazy Idea or Game-changing Breakthrough? Put It to the Test
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