Vogue Business

Can peer-to-peer rental scale in the US?

Can peer-to-peer rental scale in the US?

British rental platform By Rotation has landed stateside. Will its model work where others before have struggled to succeed?

  • July 11, 2023
  • min read

Vogue Business

Can peer-to-peer rental scale in the US?

Aaron Cheris spoke with Vogue Business on whether peer-to-peer clothing rental can scale in the US, as well as why the rental model sees such success in the UK. Sustainability being a bigger driver of consumer behaviour, said Cheris.

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