Zawya
With the modernization of retail underway, e-commerce is booming in the Middle East and North Africa (MENA) region, with Saudi Arabia emerging as its top performing country.
Speaking at a session titled “The State of MENA Retail” on the opening day of the Retail Leaders Circle MENA Summit 2020 in Riyadh on Monday, Cyrille Fabre, partner at Bain & Company, said: “In MENA, the e-commerce market grew 29 percent from approximately $8.5 billion in 2017 to $14.3 billion in 2019.
“Saudi Arabia is booming in terms of e-commerce and is the number one market in the region in terms of growth and size,” he added.