We have limited Spanish content available. View Spanish content.

Fai Assakul

Partner,

Bangkok

Acerca de Fai

Experiencia

  • Leader of Bain's Southeast Asia Retail Practice
  • Founding member of Womxn at Bain in Southeast Asia
  • Co-author of Working Women and the War for Talent

Fai Assakul is a member of our Retail and Customer practices.

She has worked with many large companies in Southeast Asia and China on their growth strategy, customer centricity transformation, and performance improvement. Fai specializes in advising clients across the retail, restaurant, and consumer product sectors, with a track record of creating sustainable results.

Beyond her client work, she is a leader of our Womxn at Bain affiliation group. She also drives recruiting efforts for Southeast Asia.

Fai earned her Ph.D. in manufacturing engineering and MEng in chemical engineering from University of Cambridge, graduating with First Class Honors. She was the first woman to receive a Full Blue in Dancesport.

In her personal time, Fai is a passionate dancer and a proud mum of a young son.

Recent Insights

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Bain Micro-battles System® is a registered trademark of Bain & Company, Inc.