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Technology Report 2024

Technology meets the moment as AI delivers results

Technology Report 2024

Technology meets the moment as AI delivers results

In 2024, the technology sector moved firmly into the AI phase of computing. Cloud service providers, enterprises, and technology vendors are spending more on AI than ever, and adoption rates are high. But skeptics are wary of AI’s return on investment. What explains the dissonance? Our work with clients suggests that AI, more than other technology disruptions, generates little value from deployment alone. Creating value with AI requires changes in the working processes of hundreds or thousands of employees. Companies need to conduct business diagnostics, redesign processes, set targets, and manage change as they deploy this technology. But early proof points from our client work are encouraging, showing that generative AI initiatives could be worth up to 20% of EBITDA.

This year’s Bain Technology Report examines AI’s sweeping impact on industry structure, enterprise value, data centers, geopolitical trading blocs, software, services, business opportunities, and resource and talent.

Disrupt or be disrupted

| 1:44

David Crawford discusses how to design coherent AI change programs.

In 2024, the technology sector moved firmly into the AI phase of computing. Cloud service providers, enterprises, and technology vendors are spending more on AI than ever, and adoption rates are high. But skeptics are wary of AI’s return on investment. What explains the dissonance? Our work with clients suggests that AI, more than other technology disruptions, generates little value from deployment alone. Creating value with AI requires changes in the working processes of hundreds or thousands of employees. Companies need to conduct business diagnostics, redesign processes, set targets, and manage change as they deploy this technology. But early proof points from our client work are encouraging, showing that generative AI initiatives could be worth up to 20% of EBITDA.

This year’s Bain Technology Report examines AI’s sweeping impact on industry structure, enterprise value, data centers, geopolitical trading blocs, software, services, business opportunities, and resource and talent.

Disrupt or be disrupted

| 1:44

David Crawford discusses how to design coherent AI change programs.

David Crawford

Chairman of Bain's Global Technology & Cloud Services practice

Highlights

Value Evolution

Strategic Battlegrounds

Operational Transformation