Scenario planning is a valuable tool in predicting the long-term ramifications of a business' overall strategy as well as discrete factors that can play out in myriad ways. Quality scenario planning considers a multitude of factors, both qualitative and quantitative, from the economic to the social and political. These varied assumptions are played out in 'best' and 'worst' case scenarios to contrast the potential risks and gains of a proposed business strategy.

Bain's Experience in Scenario Planning

Bain has frequently used scenario planning to facilitate a client's maximum efficiency and value. By considering multiple scenarios, Bain helps companies more confidently anticipate the results of current decisions in the face of an often-turbulent future.

Scenario planning is always viewed in the context of other analysis to assess tradeoffs and implications in a multi-faceted manner. For example, a value chain analysis may reveal significant cost savings. However, scenario planning may uncover that for the client to become a successful player in the industry, a strong position in all market segments is a dominant strategic requirement, making the cost reduction opportunity moot. In this example, Bain would focus the company's efforts on the strategic threat first, and then secondarily focus on the operational improvement potential.

To find out more about Bain's work in this capability area, please contact the practice.