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Bloomberg

Listen Up, Retailers: Don't Ignore Voice Shopping

Listen Up, Retailers: Don't Ignore Voice Shopping

  • noviembre 16, 2017
  • min read

Bloomberg

Listen Up, Retailers: Don't Ignore Voice Shopping

Bain & Company recently found that if you're making a first-time purchase of a given item without specifying a brand, Alexa frequently recommends "Amazon's Choice"-anointed products before the top search result.