Aura℠
Aura℠
Aura simplifies global workforce data and delivers actionable and personalized insights to your business.
Aura simplifies global workforce data and delivers actionable and personalized insights to your business.
We believe that the most important asset of any company is human capital.
However, traditional global workforce data is fragmented and difficult to access. It requires intensive effort to clean, transform, and aggregate disconnected data points to bring meaning. So we created a platform that provides workforce insights quickly and efficiently.
Founded by Bain & Company, Aura is a SaaS platform for all things workforce: benchmarking companies, discovering industry trends, and identifying risks and opportunities.
With speed and precision, Aura creates an all-encompassing portrait of a company's workforce base. In just minutes, Aura can provide critical data to support your investment thesis, revealing insights about a target's workforce. Whether you are screening five companies or fifty, Aura can source, analyze, and visualize any workforce benchmarks you need.
We've helped a variety of clients, including private equity and venture capital firms, by using our large dataset of:
profiles
job postings
companies
skills
Aura helps you move quickly, delivering real data within less than an hour of a project kickoff. We’ll begin iterative reanalysis immediately and typically complete a project handoff within two business days.
Beyond a mere static snapshot, Aura can reveal patterns over time, such as headcount growth and attrition rates, shifting role ratios, and quarterly inflows and outflows of specific workforce pools.
Aura assesses workforces and capabilities along a wide range of metrics, mapping the sourced profiles to categories of your own choosing, for example, credentials, mobility, or past experience.