Bloomberg

Alibaba And JD.com Target Luxury Consumers For Singles' Day But Is It Wise For Brands To Join?

Alibaba And JD.com Target Luxury Consumers For Singles' Day But Is It Wise For Brands To Join?

  • 2017年11月9日
  • min read

Bloomberg

Alibaba And JD.com Target Luxury Consumers For Singles' Day But Is It Wise For Brands To Join?

“They are trying but they want to try under their own control, with complete control on prices,” said Bruno Lannes, a partner with Bain & Company, on Chinese luxury brands entering the e-commerce space. That means luxury brands prefer to build their own online shopping sites, with 19 out of the top 30 personal luxury goods companies already doing that in China.