Harvard Business Review
Bain & Company has identified 30 “Elements of Value” that are important to consumers when evaluating a product or service. Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, participated in a Harvard Business Review webinar where he discussed how understanding the Elements of Value can help marketers improve customer experience and spur growth.
Related article: The Elements of Value | Video: Eric Almquist discusses the elements of value