Retail Magazine

Preempt the risks of dramatic changes

Preempt the risks of dramatic changes

  • September 01, 2017
  • min read

Retail Magazine

Preempt the risks of dramatic changes

New trends such as diversified distribution channels, demographic changes and maturing consumer marketing pose a threat to not only retailers but also consumer goods companies. Jichul Kang, a partner with Bain & Company, advises diagnosing where a company’s business will be in a few years and develop countermeasures by category.

(Full article only available in Korean)

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